Cyber Ghetto is the Most Exciting Thing on the Internet and Ruth Explains What it is [Interview]

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Good chance you’ve seen it around on Generation Bass (here and here) and for a reason: Cyber Ghetto will be the trend to watch in 2015. We teamed up with Ruth, the forward-looking, upcoming style-icon from Antwerp, Belgium who created the influential tumblr blog Cyber Ghetto, to bring a fresh combination of fashion and music on the dancefloor.

The first edition will be SATURDAY 31 JANUARY, in Zappa, August Leyweg 6 Antwerpen (Belgium). Expect a wild mix of live hip-hop, trap, drill and future bass that will turn you up to the max!!

GET YOUR TICKET HERE!

Headliner GAMEFACE made a promo-mixtape for us with exclusives from his upcoming EP!

https://soundcloud.com/officialgameface/little-set/s-Vexk7

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LINE-UP:

22.00 – 22.30 > KRULE SADAH (live)

22.30 – 23.45 > BIBISECK

23.45 – 01.00 > RNDM ✯ KDNE

01.00 – 02.15 > DiVi$UAL

02.15 – 03.30 > GAMEFACE

03.30 – 04.45 > JAMAL

04.45 – 06.00 > BANGANAGANGBANGERS

Hosted by: MC FELONIOUS FRO

In the coming weeks, building up towards the event, we will put these artists in the spotlights on Generation Bass!

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For who only reads music blogs: Tumblr is by far most creative melting-pot on the internet and the cradle, or main growing soil, of almost every style innovation over the last five years. It is the place where online micro-genres and aesthetics emerge, acquire a name and a cult-following and spread until they are picked up by the mainstream media or go viral via Twitter, Facebook or Instagram. The viral waves from kawaii and seapunk to soft-grunge and now health goth, would have been impossible without Tumblr. Cyber ghetto is a promising, upcoming name to be added to this list.

Tumblr is the internet in a nutshell. The fluidness of posting and reposting single images, GIFs, mp3s or short pieces of text, without context creates a chaotic deconstructionism where every combination becomes possible. The uniqueness of Tumblr is in the specific combinations that are made between different pictures, devoid of a fixed, logical coherence. Powerful Tumblr trends have something that resonates on a subconscious level with how many teens today experience their lives.

Cyber ghetto is such a combination, which fuses elements of seapunk, kawaii, grunge, and late 90s early 00s urban fashion, oldskool as well as late hip-hop and electronic music. As Ruth explains on the site: “I took different aspects from different styles I’ve put them together and that makes cyber ghetto.  You’re not necessarily cyber ghetto if you wear a tattoo choker. Sometimes I reblog harajuku or Japanese fashion and Japanese fashion isn’t cyber ghetto even tho they wear platforms.”

The recent rise of platform shoes, tattoo chokers, thick 90s-style cornrows, and tennis skirts, on the web, in music video’s and, slowly, on the streets, is for a major part due to cyber ghetto, in combination with super innovative clothing stores like The Public Image.

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I asked Ruth to tell me what it takes to ‘be cyber ghetto’..

R: There’s no fixed rule, like a specific ethnicity, background, music or clothing style, which decides whether or not you can call yourself cyber ghetto. It is a combination of the many different things that influence my life. On the blog you see stuff related to trap, hardcore, black culture, tekno or scene, to mention a few. Most important are self-confidence and an obsession with the internet!

Cyber ghetto is all about the turnup life that I’m living. I love going to many different parties, chilling and having a good time. People should have something they can look forward to and free themselves from stress.

GB: How did you come up with the idea?

R: In real life, I am a girl who mainly goes to hardcore, tekno and acid parties but also enjoys listening to hip-hop music. During my teenage years, I’ve always been that girl in class standing out when it comes to clothes. Expressing myself through how I look is my second nature. In daily life, I always combine little elements of all the different music scenes I am involved in.

Cyber ghetto started when I began to make my tumblr more personal, looking for things that represented me and also started to post a lot. I never intended cyber ghetto to become a net-trend, but since it began to attract much attention, it eventually became one. Unfortunately, my original idea also watered down as many people on Tumblr started to copy it, narrowing it down to what they think it is.

It’s not that cyber ghetto IS pink stuff, big booty bitches, weed and trap imagery. Not at all. It may have those things, but at the end of the day, what counts is that they are part of my personal expression, coming straight from my mind. I won’t limit myself.

GB: How, in your experience, does the internet influence the way in which people choose and express their identity?

R: Being on the internet taught me so much over the last years. There are a lot of things you’re not prepared for if you aren’t used to a certain level of attention. In real life, I am a very open person and online to, but I soon found out that many people will criticise and judge things about you that are none of their business. But that didn’t stop me from being the girl who I am and always was. Getting so much positive as well as negative attention on the internet made me a strong person, also in real life. There are lot of people on the internet who change their behaviour in order to pease their followers or fans. I can understand very well why they do it but it’s just not who I am.

GB: What kinds of people have been interested in cyber ghetto so far?

R: Many different kinds of people, which makes me really happy. I get messages from people who are into hardcore, insecure black girls who look up to me because they see that I am comfortable with myself, transgenders, depressed teens with blogs full of black-and-white pictures. But, also brands, artists and online stores. I remember my first cyber ghetto related e-mail and I was really in a shock, suddenly realising that I had created something that people seriously liked.

GB: People sometimes complain that online micro-subcultures can be very alive on the internet but never reach the real world. How is cyber ghetto doing outside on the streets in Antwerp and beyond?

R: Good question. Cyber ghetto is more of an internet-thing than a real-life trend and I like it that way. It’s like you have something that nobody knows about and you don’t really understand if you aren’t part of the Tumblr community. What I did notice is that elements of cyber ghetto are becoming very widespread on Tumblr and that people in real life base their style on Tumblr as a whole rather than just one blog or trend. So you indeed do see tennis skirts, tattoo chokers and platforms finding their way to the streets these days, but that isn’t necessarily part of the cyber ghetto life style.

GB: What can Generation Bass readers expect from you in 2015?

R: A lot, really a lot! People should know that I am enormously determined and never let a chabce go by. I can’t give any details yet but I advise you to keep an eye on me. As a matter of fact, I am e-mailing with some people right now and it’s super exciting. I truly feel like a kid in a candy store who can grab candies for free.

One thing that I can say is: come to Zappa, Antwerp, Saturday the 31st of January.. The turn up is gonna be reaaalllll !!!

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Check out the promo shoot for the party, with clothes from The Public Image >>

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