“Knowing that the immense task of being another Nass el Ghiwane clone was going to prove difficult, Lemchaheb decided to go their own way since day one. Their predecessors Nass el Ghiwane were already excelling at reviving the millennia old legacy of Morocco’s musical heritage in popular music.
Lemchaheb chose to stick to just making popular music, and surprisingly, excelling at that too! Lemchaheb’s music was simpler and catchier: mandolins and guitars, percussions, and vocal harmonies. They chose not to associate themselves with any brotherhood.
Their achievements helped establish the modern chaabi music in Morocco in a way that they were among the first to play Moroccan pop music using western instruments, hence setting the rules for the genre”.