2 Lani is one of the guys who we met backstage at the JR gig in Johannessburg, SA, and he runs this label.
Here’s what he says about it all:
DO IT NOW Recordings was established on the principle of building a recording label that will go beyond industry norms to achieve its goals. Our objectives are to showcase deep, soulful house music and ensure that we produce and network with musicians of an international calibre.
THE BASIS OF OUR CONVICTION
DO IT NOW Recordings offers a distinct approach to producing and showcasing talented artists. DO IT NOW Recordings provides expertise designed to initiate change, entertain, make good soulful music and grow the industry’s international reach.
It’s all about interacting with our fans and creating a musical experience through our events, social networks, live shows and our soulful music. We aim to ensure that we deliver only the best deep soulful music experience.
Uniquely positioned to empower and groom South Africa’s talent, DO IT NOW Recordings has great networks with some of the industry’s renowned producers, musicians, dj’s, event coordinators etc that enable every project we undertake to be successful. It’s these networks that make DO IT NOW Recordings achieve better results above the rest.
Varying in each one’s distinctive style, passion, pulsating beats, throbbing bassline, authentic soul and jazzy smoothness, one cannot deny the immense genius appeal:
2Lani “THE WARRIOR”
You can find out more HERE at his website.
Here’s a freebie track that you can grab: