If you’ve never been lucky enough to attend one of his after parties but wondered what His Royal Badness, Prince, loves to groove to, then here’s a pretty good indicator of that.
DJ RASHIDA has established herself as one of the most sought-after DJs in the world. She has played her signature fusion of hip-hop, funk, soul, dancehall, house, pop & rock around the globe in cities like London, New York, Tokyo, Geneva, Antwerp, Sydney and Paris.
Already in love with the music , at the tender age of 18, Rashida bought her first pair of turntables and began her love affair with the mix. After getting her start spinning locally in Atlanta, she moved back to her native Los Angeles & soon landed her first major residency spinning at the House of Blues on Los Angeles’ world famous Sunset Strip. There she opened for artists such as Kanye West, The Roots, and John Legend. One night after playing what would be the first of many parties for The Artist, Prince approached her about collaborating. Soon after, she began touring the world with the superstar, spinning at all of his private parties, special events and performing live with him on shows such as The Tonight Show and The BET Awards.
In addition to her work with Prince, Rashida has become a constant presence at the world’s most exclusive parties. She has been a featured performer at the Lollapalooza Festival in Chicago, played in St. Barths for the famous Nikki Beach New Year’s Eve party and is frequently called upon to spin for a bevy of corporate and celebrity clients, including People, Vogue Italia, Conde Nast, Fendi, Nike, Virgin, Jay-Z, Michael Jordan, Lisa Marie Presley, Jada Pinkett Smith, and Kimora Lee Simmons. She was also the DJ on the first 3 seasons of MTV’s hit show “America’s Best Dance Crew”
Rashida has also crossed the globe with grammy nominated artist Kelis, spinning in such cities as Abu Dhabi, Shanghai, Ibiza and Berlin to name a few & recently finished an American tour with Cee-Lo. She is a familiar sight at the world’s most important music festivals, playing for thousands at Super Sonic in Tokyo, Glastonbury in England, and Good Vibrations in Sydney. Today Rashida continues to tour with Prince and play for clubs and corporations around the world.
Acclaimed not only for her deejay skills, but also as a personality and fashionista, DJ Rashida has been featured in Vogue Italia, People, Us Weekly, Essence, 944, Vibe, Flaunt, Remix, and Dazed & Confused.