Is there life after blogs, or even festivals, clubs and Facebook? This is a question that goes right to the core of our own essence as Generation Bass. So far, the internet has provided platforms where people could put their music out in the open. But due to the vast amounts of information, it have been blogs like this one who used separate the wheat from the bulk of chaff and make the internet processable for music fans, labels and booking agencies. But will this status quo be the final station of sharing and consuming music, or is there something else ahead of us? The new, worldwide internet platform URL Future guides us into the world to be.
URL Future describes itself as a non genre specific label.
We are an open based opportunity label.
We will always be on the same page as you.
Once you have family you’ll have family forever.
People will remember everything, its encapsulated on the internet.
Since 2014, they have not only been a music channel and label, but on top of that, they have been organising online events via the online-live music sharing platform plug.dj. On this platform, people can log in and navigate through different online listening spaces with an avatar, where they can, in sequence, play music to the attendants while communicating via a sidebar chat. These can be tracks from Soundcloud, YouTube or other streaming media. If you like the track somebody plays, you can tell your avatar to dance. In this way, community and a sense of space is brought back in online music listening. It’s like blogging, clubbing and chatting at the same time. We at Generation Bass are excited about it!
On 28 December : 4pm EST, will be the long-announced and largest event of 2014: Time Capsule, a URL/IRL 250 producer compilation via USB 3.0 bracelet released via a plug.dj event, attended by nearly 400 people on Facebook already.
We will be there as well, come have a chat with us while having a unique, 21st century music experience!
We reached out to the mind behind it all, producer-dj and label-founder Corey Setzer a.k.a. Unknown Artist, to find out how this project came into being and where it will head in the future.
I started URL Future in Febuary of last year. As a real-life promoter and producer I was looking to start a open sourced project to involve labels collectives and producers to be a part of.
In 2009, when I got into music, I had trouble finding my place it and wasn’t until I was introduced to a Turntable.fm room called Future Garage/2-Step/UK Dubstep/Grime. There, I started connecting with other producers at the same level as me. Most of the producers I connected with started their own labels already back then. But it wasnt until early 2014 that I came up with the project URL Future Fest, a 4 DAY IRL/URL CAMPOUT.
We ended up involving 42 labels and over 500 producers. I was amazed that something like this could be done. Seeing we had connected with 3600 producers from around the world, we needed to expand. Immediatly after that event I created Time Capsule to be able to data mine 250 tracks from producers from around the world and release it on usb bracelet. And now, 7 months later, its finally here!
It all started in April 2014 when I found out my girlfriend was 22 weeks pregnant. Totally unprepared to give up the world that I was living in as a worldwide known 24 year old producer and internet addict. I could either give up and become a mindless work zombie at some corporation just to feed my kid.. OR, I could build the one of the largest online media marketing campaigns in the Future Bass scene! At that time I felt like I was like looking at a window that connected my computer to the world I wanted to create. It finally made me realize that what I was doing was important, and that I couldn’t just leave my dreams behind…
I found, devised and accomplished a new way that I could make producers and labels worldwide interact with each other. After making some goals for myself in the first two weeks I spent 2-6 hours a day before and after work writing press kits, designing the future and it all started when I created my own net-label under the named URL FUTURE.
In May I created a few basic google doc forms and a facebook event page for an event that I was developing called URL/IRL FUTURE FEST. My plan was to have 250 producers sign up, make a 20 minute audio/video mix’s and upload it to youtube then when finished I had the producers place the link into another form that organized everything exactly how i wanted it. To be ultimately honest I didn’t know 900 producers, 32 labels and venues from around the world were interested but they were, and showed massive support. In the month of May I was bogged down with so many emails, and submissions I had to figure out how I was going to make this happen.
Then it did…
I received a great call from the developers of plug.DJ who then gave me a go on our URL venue. Towards the end of the event we ended up scheduling 24 extra hours of original 20 min long mix’s from over 40 producers and hosted the event in 46 venues 16 countries and in bedrooms around the world making it the first and largest URL/IRL event having 300 producers involved over 4 days of nonstop audio/video and chat with original producers and their music.
In all reality I was able to connect hundreds of producers from around the world to an amazing 4 day audio/video stream in homes and venues globally… It was all from the comfort of my bedroom… it was a huge accomplishment. Such a large one that we then created a team days before FUTURE FEST just as the event was coming to a cusp we then announced our next project: URL FUTURE PRESENTS: TIME CAPSULE.
As you can see we are trying to build a home for producers who are up and coming to be able to release there music on a bigger picture with other producers from around the world that networking and energy can create many advantages. With over 15,000 producers linked in to our projects now we are still building and growing , we are looking to keep data mining producers who want to connect.
In what way is URL Future different from ways of sharing and consuming music that have existed since the beginning of the internet, like Myspace (mid 2000s), YouTube (late 2000’s) or Soundcloud (after the 2010s)?
I think that music the music industry has become way more open sourced in the past few years of the internet. When you think of labels like Def Jam or compilations like Jock Jams, the people who had recording equipment where already successful based on what they had at their disposal. Because they could share their music and because there was only a limited amount of music being recorded, nearly everything that was released was so time consuming that it could only exist if it sold well. Nowadays people can do everything from the comfort of their bedrooms they can connect they can create and they can network with other producers and labels who support the specific sound your ordinary bedroom producers puts out.
In the past the market consisted of labels and scouts of the labels who would find musicians or producers and push them based on brand and genre interest. Today the internet is flooded with millions of producers whose only way to make it is to help themselves by helping others. As a result, data mining is what has become most important. Successfully compiling and structuring information about producers, labels and fans who want to be connected.
People want to be a part of something all I can suggest is create a label, start a new genre, make projects for yourself and friends and grow collectively. The more genre followers, the more resources can be put into growing new things.
Blogs like Generation Bass have created a very specific dynamic that has helped artists forward in ways that wouldn’t have been possible without blogs. Are there already musicians we could mention who have been ‘created’ by this new generation music sharing that URL Future embodies?
Think about tabels like Lush Selects, Left Of Field Records, WERK Records, Dark Xlouds, BLAMEgod神を非難, Safari Collective, Sacred Grove, Forward Thinking Sounds,**#POsT†ReL1GION#**, TWIY, Midwest Collective, SaturateRecords, Magic Yume Records, Deep Dream Banana Jam, Kolossus Records, Uzina Dub, Infa Tribez, ItalDred, Black Inferno Records and of course URL Future. They all make the online music scene stronger by collaborating, and teaching each other how to brand and create a signature image and style to music.
Imaging and branding by means of kits and portfolios is essential to that.
What can we expect from URL Future in 2015 that our readers can already look forward to?
I plan on starting up our Worldwide Weekly events, starting every Wednesday. We plan on featuring 23 producers each week from the country we are showcasing. We also plan on doing a northeast, southeast, northwest, southwest producer conference on the four corners of the US, in conjuction with a major hotel chain.
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